Hi guys, I posted this on the main LOTRO forum, so thought I'd share it here as well
Made a short guide on how to obtain much better looking textures than the Ultra settings, using SweetFX Configurator (which is basically SweetFX with an easy interface, don't need to manually edit texts):
https://www.youtube.com/watch?v=LQQwnonJ_Kk
Configurator direct download link is in the video description (or here
http://sweetfx.thelazy.net/?p=91 standalone). The settings I'm using are purely for high quality textures and bloom for increased color realism, while maintaining LOTRO's original feel.
It looks much nicer in-game than shown on my 720p video.